A Blast from the Past: Episode #2 Downloading the Upfronts (Our First Annual Upfronts Episode)


Each summer the television networks pitch their programming lineups to advertisers in New York City at an event called the Upfronts. The process has its origins in attempts to persuade car manufacturers to sell spend their advertising dollars on television. While the number and kinds of products being advertised have changed, and even the “season” model that existed for so long is fading, the Upfronts are still an important event. Take a listen to this older show to compare what was being sold to what actually made it past the first weeks of programming. Bit hint… the CAVEMEN show based on the GEICO commercials that aired on ABC didn’t.




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